The Beginner’s Guide to Automating Your Business with CRM Tools

Blog post descripExplore how small businesses in Lebanon can use CRM and automation tools to save time, improve customer service, and streamline operations without needing technical expertise.

Digitly

7/4/20251 min read

Automation isn’t just for big companies. In 2025, Lebanese small businesses can take advantage of affordable, easy-to-use tools to work smarter, not harder. Here’s how to get started.

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What Is a CRM — and Why Does It Matter?

A Customer Relationship Management (CRM) tool helps businesses keep track of their interactions with leads, customers, and partners. Think of it as your digital secretary.

Instead of juggling WhatsApp messages, notes, and mental reminders, everything is organized in one place.

"CRM applications can increase sales by up to 29%, sales productivity by up to 34%, and forecast accuracy by 42%." — Salesforce Report

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Common Business Headaches Solved by CRM Tools

Missed Follow-ups

CRMs allow automated reminders and task assignments so no lead slips through the cracks.

Scattered Customer Info

Track all conversations, quotes, and requests in one dashboard.

Missed Follow-ups

Automate repetitive tasks like sending invoices, follow-up emails, or status updates.

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Choosing the Right Tool for Your Business

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Odoo

Open-source with powerful modules for sales, inventory, and invoicing. Great for operational automation.

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Bitrix24

A free CRM and project management tool, offering visual task boards, sales tracking, and collaboration features.

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Zoho CRM

– Cloud-based, mobile-friendly, and designed for growing small businesses.

How Digitly Implements

These Tools for You

You didn’t come this far to stop

At Digitly, we simplify the process with a hands-on approach:

Free consultation to understand your needs

Platform recommendation based on business model

CRM setup, module configuration, and training