Instagram vs Website: Where Should Your Business Focus in 2025?

Instagram has become the storefront of choice for many Lebanese businesses. But does that mean a website is no longer necessary? Here, we break down the pros and cons of each and help you make the right move for your business.

The Strength of Social Media for Small Business

Instagram offers easy setup, visual branding, and access to local audiences. It’s great for discovery and community building.

• Fast exposure with hashtags and location tags

• Direct messaging for real-time orders

• Daily interaction through Stories and Reels

"81% of people use Instagram to research products and services" — Instagram Business Insights

But What Happens When Instagram Is Down?

Many businesses discovered this the hard way during global outages. Relying solely on one platform is risky.

No control over platform changes

No SEO value

No ownership of your data or customer info

What a Website Offers That Social Can’t

A website is your digital headquarters. It works 24/7, ranks on Google, and offers complete control over your content and customer journey.

Key Advantages:

• Search engine visibility (SEO)

• Professional brand image

• Clickable contact forms, maps, and FAQs

• Data analytics and retargeting

"84% of consumers believe a business with a website is more credible than one with only a social media page" — Verisign

Combining Both for Maximum Reach

Instead of choosing one over the other, smart businesses are connecting their Instagram to a website to build trust and convert followers into paying customers.

Funnel Strategy:

Instagram for attraction

Website for conversion

CRM or WhatsApp for retention

Setting Up the Right Foundation

You didn’t come this far to stop

At Digitly, we offer bundled services that link your Instagram profile with a custom-built website designed for conversion. Whether you’re a clothing brand or home baker, we’ll help you: